Branding

The most valuable asset any product has is the value of its brand. Your product's name, personality, reputation, and importance to your customer are what ultimately gets and keeps them buying.

We take a comprehensive look at your product and your target market to create a branding plan designed specifically for your merchandise

Package Design

The most direct line of communication you have with target customers is your product on the shelf - and the packaging message is critical. Design can make the difference between a product that sells and one that gathers dust.

Whether you have one product, a new line, or items that need a facelift, we're ready to break out of the box (or can, or jar) and wow you with a fresh, marketable new look that speaks directly to your customer.

Advertising

Now more than ever, creating awareness is a crucial part of any brand's success. Advertising is a proven sales tool that drives customers to your product--iif you have the right message.

That's where we come in. We love coming up with ads that drive sales. Displays that get noticed. Brochures that push the right buttons. Signage that gets attention. Trade booths that stand out.

And if it requires caffeine and chocolate-fueled brainstorming sessions, we don't mind at all.

Publications

We love magazines. We love newsletters, e-zines, in-store flyers, tabloids-- there's no playing favorites. When we combine our extensive knowledge of product marketing with our devoted passion for publishing, you get a powerful publication that really makes a statement.

Whether we revamp an established favorite, create from scratch, or set up templates for your team, you'll love how effectively your new publication communicates with your audience

Photography

If a picture speaks a thousand words, make sure they're the right ones. Our on-staff photography team shoots everything from stand-alone product shots to enticing glamour images for packaging and advertising.

And since our experienced pros are in-house, we have the flexibility to be creative without running up a huge bill. Unlike some studios, you own the photos to use and reuse as often as you want without additional charges--whether we create your other marketing pieces or not.

Public Relations

You have the logo, you have the product, you've made an ad. You're done, right? Wrong. There's nothing like a good round of strategic public relations projects to get everyone talking about your product.

Media releases, press kits, brochures, articles, web sites, product launches, trade show support-- whatever it takes to get the message out, we have talented and enthusiastic pros who know how to make it happen.

We'll give your product that extra push that can make the difference between so-so sales and spectacular ones.